Terradatum Case Study
Terradatum
This real estate tech company is where I really grew my chops as a designer for tech. I joined the team in 2016 as Junior Designer and advanced to Lead Visual & Multimedia Designer — the highest design/creative role available. I refreshed the brand's type treatment, logo icon, color palette, and all other identity materials and launched a new website for them. I also designed logos for all products in the Terradatum product family, along with designing and overseeing all customer-facing design: ads, digital marketing campaigns, conference booths, signage, video work, and more.
Below is the slide deck I created and presented to the stakeholders to implement updates to the logo for style and functionality.
